Search Engine Optimization

WW Design Associates will develop an advanced Search Engine Optimization (SEO) strategy for your company’s web site. We can increase your organic page ranking with popular search engines like Google, Bing, Yahoo, Ask and many more. A higher page rank delivers more traffic to your website and more traffic means more business.

Keyword Analysis

Our search engine marketing services start with identifying the keywords your target audience uses when searching for your products or services. It is a crucial step of the optimization process. You have to reach the right audience to generate a high return on investment. We can help you choose the best keywords based on search frequency and relevance to your website. Carefully targeting your campaign from the start will lead to greater success down the road.

Competitive Research

The Internet is an extremely competitive marketplace. There are other companies targeting your keywords and reaching your potential customers. Analyzing your competition’s online strengths and weaknesses can reveal opportunities for you. Our professional search engine optimization team will take an in-depth look at the competitive marketplace for your chosen keywords and help you develop the strategies to reach the top and stay there.

Strategic Planning and Implementation

Note: Scope and initiatives vary by website, program level and goals.

Page Titles & Meta Tags - Create keyword-rich page titles and quality meta tags to help search engines understand target search terms.

Content Optimization - Integrate strategic keywords and search phrases into the website source code (including image alt tags) and visible text on home page.

Search Engine Submissions and Sitemaps - Submit website to search engines, including creating or updating sitemaps to make it easier for Google, MSN and Yahoo! spiders to crawl and index the website.

Local Search Optimization: Google Places

A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. WW Design Associates will help you optimize your local business listings for these geographically focused searches. Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them.

Creation of Custom Backlinks

The Ultimate In Linking Power ... Your content automatically and instantly published on niche-targeted blogs. In order to rank high in Google, you must obtain a number of backlinks, depending on the amount of backlinks that the top 10 competing websites in Google have. Quite simply, backlinks are the absolute key to ranking high in Google. WW Design Associates will submit an article to relevant blogs and article directories about your business aimed at the general public (written by the client 400-1500 words, and proof read by our marketing specialist) with a link back to your site. This is a great way to get quality relevant backlinks to your site.

Google analytics

• Visits
• Absolute Unique Visitors
• Pageviews
• Average Pageview
• Time on Site
• Bounce Rate

Campaign Management, Analysis and Measurement

Analyze changes in search engine rankings and overall website traffic, referring websites and other web analytics to determine program effectiveness.

Monthly reporting. Chart key metrics, including website visitors, visitors from search engines, referring traffic, etc.

Natural Search Engine Optimization – Revise and expand page titles, meta data, source code and content if necessary to achieve higher rankings and drive additional traffic to your website.